MTVN SEO
This WordPress plugin is completely filter-based, and retains backwards compatibility with the postmeta values previously declared using the All in One SEO plugin. It is built to be site-agnostic, as it is replacing all uses of the AIOSEOP plugin. Site code has complete control over the title, description and keywords tags. In particular, it improves upon the old plugin by affording the ability to customize the aforementioned tags for all post types, taxonomies (custom and otherwise), and other html documents. SEO information can also be overridden in the admin for each taxonomy, as well as posts.
MTVN Advertorials
Prior to the creation of this plugin, advertorials were file-based, and required a site publish each time new advertorial information was needed. This plugin was created to provide a producer-controlled method of publishing advertorial information. It provides complete backwards compatibility, and includes a migration script to add all the old advertorial information. Ad campaigns can be added, edited and deleted all via the admin, and then assigned to individual posts. Most recently, the ability was also added for custom ad targeting and reporting values.
Mobile Apps
The MTV and VH1 touch sites are optimized for the iPad’s unique UI and user behaviors, to create a rich, intimate experience that engages the user through direct touch and play.
I was tasked with creating the apps page for both MTV and VH1, with the ability for the marquee and carousels to swipe horizontally, and the content to scroll behind the header and marquee. Both landscape and portrait orientations were targeted.
VH1 Hubs
In 2011, I was the main developer for three different hubs on VH1, including music, shows and video. This was a full redesign with the goal of unifying the templates and user experience on VH1.
These pages implemented the new “lite” view, with the gain being a smaller page download, with better SEO value. Page composition is loaded with the initial page load, while redundant page level objects are inserted via javascript, supplied as standardized chunks of HTML.
VH1 Home Page Redesign
The goal of this redesign was to improve the usability of the new homepage. This included clearer sharing (“hot meter”) stats, consistent with the updated marquee designs.
The hot meter functionality involved making calls to the Twitter and Facebook APIs, checking their stats and showing/hiding/customizing the data returned, depending on various rules.
VH1 Debate: T.O. vs Ochocinco
VH1 expanded their Sunday night lineup with a block of programming around NFL widereceivers T.O. and Chad Ochocinco. At the end of each episode, a question was asked and viewers were invited to go online and cast their votes.
Myself and another co-worker were tasked with extending an existing platform to enable viewers to login using Facebook or Twitter and cast their vote. These votes were shared with their social networks via posts / status updates which link back to the main site, thus encouraging participation. New features such as displaying the question as a video and displaying voting statistics on the result pages were also added to the platform.
Posted
The Posted platform was created for shared fans of MTV/VH1 and CMT. The goal was to bring fans closer to the artists they love, and expose them to new ones. Each month, a new artist is featured with a variety of exclusive content and social media touch points.
My responsibilities included developing the main Posted site for all three brands, adding a Posted module to the standard artist page, and skinning and adding tracking information for related video, photo and news pages.
Posted was also the recipient of the ARF Ogilvy Award. This achievement was honored at the Ogilvy Awards Gala, which celebrates excellence in Advertising research.
Mobile Widgets
These widgets were developed as reusable HTML modules that could be shared globally across Music & Logo. Mobile web, video, apps, alerts and ringtone modules could be used individually, or collectively as an “uber” widget.
These widgets rely heavily on Javascript and Ajax, as each one contains a list of items that pull in additional data when clicked. The uber widget also provides a tabbed interface to navigate between them.
Hip Hop Honors 2009
VH1’s Hip Hop Honors features some of hip hop’s greatest artists. In 2009, the show honored a record label for the first time, in celebrating the legacy of Def Jam Recordings.
I was part of a small team tasked with developing the main site, and was chiefly responsible for developing the voting pages.
