VMA Gif Wall
The 2012 VMAs were considered one of MTV’s most successful, and social, live streams ever. One of its creative wins included ‘Gif It’, which enabled users to easily snap a gif from an MTV video, and share it via Tumblr, Facebook or Twitter.
I was responsible for building out the Gif Wall, which was used to display and share the best of the gifs.
House Of Style Collection
House of Style was a show on MTV that chronicled the fashion industry from 1989 to 2002 in 72 episodes. It’s coming back to MTV this fall, and the video archive was launched as a subsection of their style blog. It required custom dynamic sidebars, a new marquee, and its own categories and tags.
This was accomplished by creating several new taxonomies and custom post types, a custom template, and various widgets for the sidebars. Custom SEO, reporting and rewrites were also required for all related pages.
MTVN SEO
This WordPress plugin is completely filter-based, and retains backwards compatibility with the postmeta values previously declared using the All in One SEO plugin. It is built to be site-agnostic, as it is replacing all uses of the AIOSEOP plugin. Site code has complete control over the title, description and keywords tags. In particular, it improves upon the old plugin by affording the ability to customize the aforementioned tags for all post types, taxonomies (custom and otherwise), and other html documents. SEO information can also be overridden in the admin for each taxonomy, as well as posts.
White Label Widgets
Viacom developed a highly configurable widget framework that could be quickly customized and deployed across brand sites, blogs, verticals and event pages.
This standard “white-label” widget could be branded and sponsored differently for each deployment, simply by adjusting a configuration XML file.
Not only did I support and implement these widgets across several brands and pages, I also built an “extended” version of the poll widget, with navigation and animation between multiple polls, with the option of an additional category view. It was designed using PureMVC and Flex.
MTVN Advertorials
Prior to the creation of this plugin, advertorials were file-based, and required a site publish each time new advertorial information was needed. This plugin was created to provide a producer-controlled method of publishing advertorial information. It provides complete backwards compatibility, and includes a migration script to add all the old advertorial information. Ad campaigns can be added, edited and deleted all via the admin, and then assigned to individual posts. Most recently, the ability was also added for custom ad targeting and reporting values.
VMA 2011 Winners Widget
The 2011 VMAs were the most successful tentpole event in MTV’s history. They broke numerous records including the following:
- Most Tweeted About Award Show – According to Twitter, they saw 10 million @MTV #VMA-related Tweets during the East Coast airing
- Most Tweets Sent in a Single Moment – Beyonce’s pregnancy reveal saw 8,868 tweets per second at 10:35 p.m. on Sunday.
- Most Social Tentpole – more than 20% of traffic the days of and after the Awards were driven by social networks.
As part of the All Access Live social media experience, I developed an AttracTV widget that displayed the winners as they were announced, and provided the ability to share the news on Facebook and Twitter.
Mobile Apps
The MTV and VH1 touch sites are optimized for the iPad’s unique UI and user behaviors, to create a rich, intimate experience that engages the user through direct touch and play.
I was tasked with creating the apps page for both MTV and VH1, with the ability for the marquee and carousels to swipe horizontally, and the content to scroll behind the header and marquee. Both landscape and portrait orientations were targeted.
MTV Geek
MTV Geek serves as the central hub for comic related and inspired content on mtv.com. It serves as a daily destination for comic fans within the MTV community and elsewhere, featuring the latest in comic books, video games, animation, toys, hobby gaming, tech, sci-fi, fantasy, horror and more. It also includes the latest previews, exclusive sneak peeks, behind the scenes videos, event coverage and MTV original comics.
My responsibilities included developing the main MTV Geek site, building reusable modules for use on external sites, and skin and navigation overrides for photo and video pages.
Posted
The Posted platform was created for shared fans of MTV/VH1 and CMT. The goal was to bring fans closer to the artists they love, and expose them to new ones. Each month, a new artist is featured with a variety of exclusive content and social media touch points.
My responsibilities included developing the main Posted site for all three brands, adding a Posted module to the standard artist page, and skinning and adding tracking information for related video, photo and news pages.
Posted was also the recipient of the ARF Ogilvy Award. This achievement was honored at the Ogilvy Awards Gala, which celebrates excellence in Advertising research.
Mobile Widgets
These widgets were developed as reusable HTML modules that could be shared globally across Music & Logo. Mobile web, video, apps, alerts and ringtone modules could be used individually, or collectively as an “uber” widget.
These widgets rely heavily on Javascript and Ajax, as each one contains a list of items that pull in additional data when clicked. The uber widget also provides a tabbed interface to navigate between them.
