CMT Video Platform
Moving CMT onto the global video platform helped standardize the video experience cross-brand, while accommodating brand-specific requirements.
The video platform provides a premium viewing experience, and drives socialization, leading to more video streams. It also implements the new “lite” view, with a smaller page download, and better SEO value. Custom skinning and headers can also be injected on a playlist or video basis.
Viacom’s recommendations engine was also new to this instance of the platform, with a supplied feed being transformed into HTML and pulled in via AJAX.
CMT Shows Platform
With Viacom brands offering consumers similar content (e.g. TV schedules, episode information, video, photos, etc.), a dynamic template platform was created to save development and production time, while offering each brand the ability to provide their customers with custom programming, styles, and the flexibility to build on top of the platform as needed.
I was tasked with implementing this platform on CMT.com, starting with their new show, Working Class. This including developing photo, video, episode, cast and main pages, as well as maintaining backwards compatibility for older shows.
Posted
The Posted platform was created for shared fans of MTV/VH1 and CMT. The goal was to bring fans closer to the artists they love, and expose them to new ones. Each month, a new artist is featured with a variety of exclusive content and social media touch points.
My responsibilities included developing the main Posted site for all three brands, adding a Posted module to the standard artist page, and skinning and adding tracking information for related video, photo and news pages.
Posted was also the recipient of the ARF Ogilvy Award. This achievement was honored at the Ogilvy Awards Gala, which celebrates excellence in Advertising research.
ACM Awards 2010
Each year, CMT provides coverage for the Academy of Country Music Awards. I was the main developer for the 2010 site.
