VMA 2011 Winners Widget

The 2011 VMAs were the  most successful tentpole event in MTV’s history. They broke numerous records including the following:

• Most Tweeted About Award Show – According to Twitter, they saw 10 million @MTV #VMA-related Tweets during the East Coast airing
• Most Tweets Sent in a Single Moment – Beyonce’s pregnancy reveal saw 8,868 tweets per second at 10:35 p.m. on Sunday.
• Most Social Tentpole – more than 20% of traffic the days of and after the Awards were driven by social networks. 

As part of the All Access Live social media experience, I developed an AttracTV widget that displayed the winners as they were announced, and provided the ability to share the news on Facebook and Twitter.