VMA Gif Wall

The 2012 VMAs were considered one of MTV’s most successful, and social, live streams ever. One of its creative wins included ‘Gif It’, which enabled users to easily snap a gif from an MTV video, and share it via Tumblr, Facebook or Twitter.

I was responsible for building out the Gif Wall, which was used to display and share the best of the gifs.

It was featured in several news articles, including the following: