31
May
CMT Video Platform
Moving CMT onto the global video platform helped standardize the video experience cross-brand, while accommodating brand-specific requirements.
The video platform provides a premium viewing experience, and drives socialization, leading to more video streams. It also implements the new “lite” view, with a smaller page download, and better SEO value. Custom skinning and headers can also be injected on a playlist or video basis.
Viacom’s recommendations engine was also new to this instance of the platform, with a supplied feed being transformed into HTML and pulled in via AJAX.
